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  • Jeremy Cooper

Well that tanked didn’t it 😥

You only succeed after setbacks


So, last week I ran a free 5-day goal setting challenge in the Facebook group. In the build-up I put in a load of effort, spending early mornings and evening on content and prep, had some sleepless nights worrying how it will go and even ran an advert to get people in. After overcoming some tech and childcare issues I delivered the challenge, which I believe provided great clarity to those that followed the process and gives them an amazing advantage in life to achieve what they want

The outcome …

It tanked! 😥

There was very little engagement on the content, some clicks on the advert but very few sign ups.

So how do I feel? "Good!"

That’s right, good!

Now this isn’t me deflecting like a 5-year-old saying “I didn’t want it anyway” or a sports team saying they didn’t want their star player when they left. I was very disappointed and low initially; I’d put the effort in and on first reflections I had very little to show for all the effort.

However, on full reflection it me say good as I’ve learnt many things during the process that make me a better person, business person and leader Things I learnt:

  • How to run a FaceBook ad

  • Landing pages

  • Tool creation

  • Recording FB live to desktop at the same time as live streaming to allow for editing later (tougher than it sounds, or maybe I just made it that way)

  • Automation of emails sequences

  • Writing copy

  • New video editing ideas

  • Overcoming some anxiety and fear of failure or looking stupid

Most importantly though I learnt about business and that my message isn’t clear, my target market isn’t quite right and that some of the approaches really don’t resonate with people e.g. use of Facebook groups, people’s willingness to open up on semi-public forums, what I’m trying to help them with I’m grateful for everything I learnt this week and I’m glad I did it and it failed; otherwise I would still be pushing ahead on the wrong path and message for longer which doesn’t help me or the people I’m trying to help Hey Jeremy, how do you feel about the 5-Day challenge not being a success? “Good, I now have more clarity on what works and what doesn’t, also I learnt some new cool stuff” I learnt about saying “good”, and actually meaning it, from Jocko Willink, and I’d recommend this mindset to everyone. Setbacks will happen and when they are outside of your control or unknown to you in advance, you can either dwell on it or you can take the positives and take advantage of the new situation.



“Just look at the issue and say: “Good.”


Now, I don’t mean to say something trite; I’m not trying to sound like Mr. Smiley Positive Guy."


That guy ignores the hard truth."


That guy thinks a positive attitude will solve problems."


It won’t. But neither will dwelling on the problem. No. Accept reality, but focus on the solution. Take that issue, take that setback, take that problem, and turn it into something good. Go forward. And, if you are part of a team, that attitude will spread throughout.”


- Jocko Willink – Ex Commander of the SEAL team, Task Unit Bruiser and now co-owner of the leadership consulting company, Echelon Front, and co-author of the bestselling leadership book, Extreme Ownership.


So just remember when things go wrong or not as 'planned', it's ok. Review it, learn from it and find the 'Good' in the situation. It will always help you in the future


Anyway, have an awesome week and take care of yourself